If you have been wondering why Balenciaga was not making any statement following Ye's removal from both Twitter and Instagram, it is because they were not talking but sending a message trough action. On October 19th 2022, Kanye West lost his Balenciaga's endorsement.
People started to notice an instant erasure of Kanye's products from their portfolio, that included any site properties and stores worldwide. There is no trace of Ye's products today.
With this latest controversy, Ye's detractors were also joined by Balenciaga, who has distanced themselves from Ye by removing any mentions of him on their website. In the days immediately following Ye's promotion of antisemitism and racism on social media, Balenciaga remained silent before finally releasing a statement yesterday denouncing his actions.
It is notable that Ye apologized in the last 48 hours during a new interview with Piers Morgan, rapper Kanye West has called out Sky News Australia host Piers Morgan for being "wack," and accuses the host of failing to hold accountability for his actions.
Kanye West addressed Piers Morgan and told him he was a "Karen." according to the host he took 2 hours for Ye' to offer an apology.
After Kanye West's recent comments at his show, they removed their "Yeezy Gap Engineered By Balenciaga" line from all online retailers, including their own. They also took down the picture of Kayne walking for Balenciaga SS 2016 from Vogue Runway.
These silent and professional actions speak louder than words about the brand's reaction to Kanye West's behavior and decision to remove him from being a designer for the line.
This all started when the audience at Kanye West's latest fashion show saw slogan t-shirts branded with "while lives matter" come down the runway. Kanye defended the slogan in a post on Instagram, after many people said that it was insensitive, un-empathetic, and even downright racist.
After continuing to post inappropriate messages and images on Instagram and YouTube, Ye was eventually banned from those sites. Since then, various brands, publications, and celebrities have spoken out about the subject and distanced themselves from his views; Balenciaga was one of the last ones to comment.
If you think Kanye's remarks are unforgivable, wait until you hear what else some celebrities have done! But even if they do get grounded out of the game, they can still make comebacks. Some brands and designers who behaved similarly in the past have relied on celebrity endorsements and high-profile collaborations to help revive their careers.
So maybe Ye's exclusion will just be a temporary thing.
Ye is a multi Billionaire; at Hotrillion we believe that what will happen to the artist and mogul formerly known as Kanye West may just be taught in Business/ Marketing classes at NYU Stern Or Columbia Business.
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