What is the Kpop industry?
The K-pop industry is a multi-billion dollar industry that relies heavily on the talent and marketability of its stars. Among the most popular and profitable K-pop groups are BTS, who have been called "The Beatles of Korea."
BTS' seven members are all in their mid-20s and would be subject to South Korea's mandatory military service, which requires all able-bodied men to serve for about two years. The band has postponed their service several times already, but their time is running out.
If BTS were to suddenly disappear from the public eye for two years while they fulfilled their military service, it would be a major blow to the Kpop industry. Not only would they lose out on revenue from album sales and concerts, but BTS is also a major force in promoting South Korean culture around the world.
The loss of BTS would also likely lead to other Kpop groups trying to fill the void, which could create an even more competitive landscape in an already cutthroat industry. So while South Korea may be stands to gain billions of dollars from BTS' military service, the loss of one of its biggest cultural exports could ultimately have a much greater cost.
Why make BTS do military service?
BTS is one of the most popular K-pop groups in the world, and they have a huge following in South Korea. The seven members of BTS are all in their early twenties, and they would be required to complete two years of military service if they were South Korean citizens.
South Korea's economy would suffer if BTS was not able to tour or release new music for two years. The group brings in an estimated $4.65 billion dollars to the South Korean economy every year. They are also one of the biggest contributors to the country's tourism industry, with fans visiting from all over the world to see them perform.
The loss of BTS would also have a negative impact on morale in South Korea. The group is seen as a source of national pride, and their positive messages and charitable work inspire many people. Young people look up to them as role models, and they provide hope for a better future.
BTS has already postponed their world tour due to the COVID-19 pandemic, so it's possible that they may not be able to tour or release new music for two years even without having to do military service. However, even if they are unable to tour or release new music, their presence in South Korea would still bring economic benefits to the country.
The Government is trying to save or let go of money
South Korea's military service requirement is a source of tension for the country's biggest pop export, BTS.
The seven-member boy band has become a global sensation, selling out stadiums around the world and topping charts with their infectious mix of dance-pop and hip-hop. But their success has come at a price: All seven members are of draft age, meaning they could be conscripted into the military as soon as their two-year deferments end.
The thought of losing BTS to the army has sent fans into a panic, and sparked a national debate about whether the government should exempt the group from service.On one side are those who believe that BTS' immense global success is good for South Korea's image, and that their loss to the army would be a huge financial blow to the country. On the other side are those who argue that exemptions should not be given on the basis of talent or fame, and that everyone should serve their country equally.
The government is currently caught in the middle of this debate, and it remains to be seen what they will decide to do with BTS. However, one thing is clear: If BTS is conscripted into the military, South Korea stands to lose billions of dollars in revenue.
What makes this out so different to our usual military service?
To start with, BTS are set to become global superstars. They have already achieved massive success in South Korea and are quickly gaining popularity in the rest of the world. If they were drafted into the military, they would be away from their fans and unable to promote their music or perform live. This would likely lead to a significant decrease in their income, which would be a huge loss for South Korea.
Another difference is that BTS are not your typical soldiers. They are artists and performers, not combat-ready soldiers. This means that they would be of little use in the event of an actual war or conflict. Instead, they would be more likely to be used as propaganda tools to boost morale among the civilian population.
Finally, BTS enjoy a level of celebrity and fame that is rare even among other K-pop bands. This means that if they were drafted into the military, it would be impossible to keep them out of the public eye. Their every move would be scrutinized and analyzed by the media, which could potentially lead to negative publicity for the military.
How are they going to make up for the lost income?
If the members of BTS are required to do military service, it will have a significant financial impact on their label, Big Hit Entertainment. The group brings in an estimated $4.65 million per year, and they are scheduled to release new music and tour extensively over the next few years.
Big Hit will likely need to find ways to make up for the loss of income from BTS while they are serving. One option is to release solo albums or projects from the individual members. Another is to sign new artists and groups to their roster and promote them heavily.
Whatever route they take, it's clear that Big Hit will have to get creative in order to keep the lights on during this difficult time.
While South Korea will no doubt suffer some financial losses if BTS is forced to do their military service, it's important to remember that the young men in the group will be making a huge sacrifice for their country. They are risking their lives to defend South Korea, and we should all be grateful for that.
BTS photo by Djamee Photography NYC All right reserved 2020
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